23 Jul 2010

mckibillo for OutSmart 2010

Uberkraaft for OutSmart 2010

Lochness for OutSmart 2010

David whittle for OutSmart 2010

C8Six for OutSmart 2010

MB Katari for OutSmart 2010

SPZero76 for OutSmart 2010

LEMcLennan for OutSmart 2010

Stephen Chan for OutSmart 2010

Format and info

The format will need to be landscape 400 x 160 mm

Think of it as an art piece rather than a Smart campaign.

The image you send me can be 72dpi as the project is currently web based!

The deadline is now 30th of August 2010!!

Most of all have fun with it, do it when all your other work is done.

When you are ready or if you want to show me a preview send to: hello@gemmarandall.com

The Brief:

So here goes…...

Smart! It's a tiny car with a giant heart.
You have a two page spread.
What and where would you like your car to be?
This is your space so be as loose or as strict as you like, as real or as imaginary as you like.
Create your car and your ideal place to drive it, park it, fly it ??
The only bar is that the shape of the car remains smart-like!